AI Insights · Timothy · July 2024
Top 5 Social Apps in the US: Q2 2024 Performance
In Q2 2024, the top 5 social apps in the US showed varied trends in weekly downloads, revenue, and active users on both iOS and Android platforms.
During Q2 2024, the top 5 social apps in the United States—TikTok, Instagram, Facebook, Threads, and X—demonstrated diverse performance metrics in terms of weekly downloads, weekly revenue, and weekly active users.
TikTok saw a fluctuating trend in weekly revenue, peaking at around $23.5M in early May. Weekly downloads varied between approximately 1.0M and 1.5M, with a notable increase to 1.4M in mid-June. The app maintained a strong user base, with weekly active users growing from 92.7M to 95.6M by the end of June.
Instagram experienced a significant revenue spike towards the end of June, reaching about $1.7M. Downloads remained robust, with a peak of 1.1M in the final week of June. Weekly active users showed stability, hovering around 111M to 112M throughout the quarter.
Facebook had a consistent revenue stream, with weekly figures generally around $800K to $900K, peaking at $927.9K in late April. Downloads were relatively stable, ranging from 600K to 700K weekly. The app's active user base remained strong, with figures consistently around 223M to 224M.
Threads saw a notable increase in downloads, peaking at 1.2M in early June. Active users also rose steadily, from 14.9M to 17.9M by the end of the quarter, indicating growing engagement.
X experienced a slight dip in revenue, with weekly earnings fluctuating between $800K and $1.1M. Downloads showed a positive trend, especially in early June, reaching over 500K. Active users remained relatively stable, around 41M throughout the quarter.
These insights are derived from Sensor Tower data, providing a comprehensive look at the performance of leading social apps in Q2 2024. For more detailed analysis, visit Sensor Tower.
